What happens when you set a creative mind free?
You can never tell in advance, but you can bet that it'll be something beautiful.
So how do you set a creative mind free?
You make it easy to be creative. You supply inputs that spark new ideas, and tools that make it easy to shape those ideas into a new reality.
The internet is the greatest platform for creativity. It provides us with a plethora of channels for information and knowledge, endless sources for new ideas, and a multitude of tools to help us mold those ideas into works of art.
The keys here are ease, speed and affordability. Everyone and their grandmother can use a search engine (I know my grandpa can...), you get your results instantly, and the only cost to you is (mostly relevant) advertising that attempts to grab your attention. The same goes for the tools that let you edit your work, publish it, and again watch others' works that seed further creativity in you.
When no-longer necessary frictions are removed, and the tools of creativity are made available to everyone and easily accessible, we witness the explosion of creative power possessed by humanity.
But what about business creativity? We, the marketers, are most certainly the creative types, what wonderful new achievements will we reach when unnecessary frictions are removed and the tools that seed our creativity become easy to use, fast and inexpensive?
In a few weeks, HiveSight will launch a Market Research Engine.
It's a new kind of tool for marketers that makes the task of understanding their consumers fast and easy. We hope to make market research, sometimes a chore, fun and conducive to new insights and boundless creativity.
Stay tuned...
