HiveSight

Let Me See (the marketer's version)

Seth Godin is disucssing data again today, but mostly from a consumer's point of view. It's unfortunate that as a consumer I don't have access to that kind of data yet (although I'm sure that this kind of services are just around the corner). The good news is, that marketers now have access to wonderful data. Let's see how HiveSight can add some points to Seth's list, with marketers in mind:

19. Let me see my customers' favorite TV shows, sorted by their popularity (popularity with my customers, not the overall population). Let's say that I work for McDonald's, here's the list - click the genres to see the actual shows.
20. Now let me see the same list, but compare my customers with those of my biggest two competitors, in this example we'll have McDonalds compared with Burger King and Wendy's - here it is (apparently, Grey's Anatomy isn't Burger King fans' kind of show).
21. Repeat that exercise with favorite movies ( turns out that Wendy's customers are 2.7 times more likely to be Fight Club fans, in comparison to McDoanld's), musicians (did you know that McDonald's customers are the biggest hip hop fans, whereas Buger King's are much more likely than the rest to like country music?), video games (Wendy's customers have the highest affinity with those, versus the other brands).
22. Now let's flip sides. Say I'm a one of my favorite musicians, the Red Hot Chili Peppers; Let me see my fans' favorite favorite fast food chain. Here's the list, and numero uno is a fellow native of Seattle, Starbucks (yeah, I know, it's debatable whether Starbucks should be considered fast food).
    Now let's compare with another northwestern band, but from across the border - Nickelback. Turns out that Starbucks is their fans' favorite too. But check out Pizza Hut - huge difference there.
23. Let's get wild now - let me see my fans' favorite fashion brands. It looks like Nickelback fans leave RHCP's behind when it comes to brands like Holister, American Eagle or Abercrombie and Fitch. On the other hand, Nickelback, it turns out, have slightly more female fans. It's the other way around for the Chili Peppers.

Other ideas? Questions? Please share them in the comments.

HiveSight a TWS 2008 Winner!

We've great news today - HiveSight was selected as one of ten most promising start-ups in Israel in the TWS 2008 conference. TWS08 is Israel's official dot com.petition. We were selected out of 100 submissions by a very impressive panel of judges.

The event today was really exciting, especially since we had a chance to present HiveSight to many smart entrepreneurs, investors, start-up enthusiasts, and many other members of the tech community in Israel. Feedback is an essential resource for a start-up, and all the intelligent comments and suggestions that we got today will surely help us improve our product in the near future.
We were asked many questions on how we do what we do, which I'll try to address in this blog in the coming weeks.

I encourage you to visit the sites of the other 9 winners - there are links in the Mashable article covering the event.

My personal favorite is Nuconomy - their website analytics product is truly amazing.