HiveSight

Wii Fit vs GTA IV - Just as You'd Expect

GigaOm writes today that Wii Fit is on track to outsell GTA IV this year.

I figured it would be nice to check our data an see who talks about these games in social media - do they fit the expectations?

Here's a link to reports that compare Wii Fit and GTA IV demographics:

http://www.hivesight.com/perm/989ec584afd920ae4701748142762c4c

As expected, the GTA IV crowd is indeed mostly composed of young men vs. slightly older women for the Wii Fit.
Already, there's more talk overall on the Wii Fit. However, that could probably be attributed to the fact that its demographics just tends express themselves more on social media - you can see that by looking at the consumer interests comparison - they just talk more about everything.

One interesting points that bears explanation:
California and Texas have more people talking about the Wii Fit. New York is the only major state where there are more GTA IV fans.
Is it that New Yorkers drive their cars less so they feel a stronger urge to do so in video games, or maybe they just go to the gym more and feel less inclined to exercise at home?

Let Me See (the marketer's version)

Seth Godin is disucssing data again today, but mostly from a consumer's point of view. It's unfortunate that as a consumer I don't have access to that kind of data yet (although I'm sure that this kind of services are just around the corner). The good news is, that marketers now have access to wonderful data. Let's see how HiveSight can add some points to Seth's list, with marketers in mind:

19. Let me see my customers' favorite TV shows, sorted by their popularity (popularity with my customers, not the overall population). Let's say that I work for McDonald's, here's the list - click the genres to see the actual shows.
20. Now let me see the same list, but compare my customers with those of my biggest two competitors, in this example we'll have McDonalds compared with Burger King and Wendy's - here it is (apparently, Grey's Anatomy isn't Burger King fans' kind of show).
21. Repeat that exercise with favorite movies ( turns out that Wendy's customers are 2.7 times more likely to be Fight Club fans, in comparison to McDoanld's), musicians (did you know that McDonald's customers are the biggest hip hop fans, whereas Buger King's are much more likely than the rest to like country music?), video games (Wendy's customers have the highest affinity with those, versus the other brands).
22. Now let's flip sides. Say I'm a one of my favorite musicians, the Red Hot Chili Peppers; Let me see my fans' favorite favorite fast food chain. Here's the list, and numero uno is a fellow native of Seattle, Starbucks (yeah, I know, it's debatable whether Starbucks should be considered fast food).
    Now let's compare with another northwestern band, but from across the border - Nickelback. Turns out that Starbucks is their fans' favorite too. But check out Pizza Hut - huge difference there.
23. Let's get wild now - let me see my fans' favorite fashion brands. It looks like Nickelback fans leave RHCP's behind when it comes to brands like Holister, American Eagle or Abercrombie and Fitch. On the other hand, Nickelback, it turns out, have slightly more female fans. It's the other way around for the Chili Peppers.

Other ideas? Questions? Please share them in the comments.